They scaled their B2B sales through efficient integration
Unisport is a B2B-distributor of sports equipment with nearly 100 years of history, working towards municipalities and businesses across Sweden. With 60% of their revenue for sport equipment coming from framework agreements, digital efficiency has become crucial to their growth.
The challenge
Unisport faced some challenges in their digital transformation, moving from Microsoft Dynamics 365 Navision (NAV) to Business Central (BC). They struggled to implement a Peppol integration for almost two years and needed a robust EDI solution to meet municipal procurement requirements.
"EDI was a critical requirement for our framework agreements," Fredrik Mossheden, Product Manager at Unisport explains.
The golden solution
Discovering Golden EDI, Unisport found a partner capable of implementing Peppol integration in just a few months. Golden EDI provided support throughout the process, enabled frictionless communication across multiple message types and simplified the onboarding of new municipal customers.
“Golden EDI’s application specialists managed everything smoothly. We never had any problems, and they had all the answers to what we needed to do,” says Fredrik Mossheden.
The result
Unisport experienced a dramatic digital transformation. In 2022, they had zero percent EDI order volume for sport equipment. By 2023, this had increased to 20% of sport equipment orders processed through EDI and with projections for continued growth in 2025.
"We went from zero to smoothly processing about half of our orders through EDI," Mossheden said. "Now we can onboard new customers incredibly easily. We don't have to reinvent the wheel each time."
Key Benefits
The implementation brought many positive outcomes. Unisport were able to speed up their customer onboarding, reduce manual processing, and enhance data exchange.
"This is one of the smoothest IT projects I've ever been involved in," says Fredrik Mossheden, Unisport's Product Manager. "Working with Golden EDI and experiencing their level of support, showed us how a dream project should work."
Future collaboration
Unisport and Golden EDI continues to collaborate with exciting plans. We aim to develop more solutions such as product catalogs and further optimization of Business Central integration.
Conclusion
By partnering with Golden EDI, Unisport transformed their digital procurement process, turning a complex challenge into a competitive advantage.
