Golden EDI & Triangle – A Partner Success Story
At Golden EDI, we take pride in the strong relationships we build with our partners. Through our Partner Success Stories, we would like to showcase the great work we do alongside partners like Triangle.
Triangle – A Business Central expert
Triangle, based in Spain, is a Microsoft Dynamics 365 Business Central partner, with a 100% focus on the cloud. They specialize in empowering Business Central users, particularly customers within finance and supply chain, to get the most out of their ERP system. Triangle works with customers at different stages of experience in the platform and builds long-term relationships with them.
For Triangle, who does not develop and maintain verticle addons in BC, inhouse, maintaining strong ISV partnerships is a key component of their business model.
“Our goal is to help our clients maximize the potential of Business Cental. Long-term relationships and strong partnerships are vital to this.” Noemí Forton, Revenue Manager at Triangle.
How Triangle found Golden EDI
Initially, Triangle wasn’t focused on EDI solutions. In fact, they and many of their customers had avoided EDI, and they usually partner horizontally, avoiding industry-specific solutions. However, one of their customers, 3INA, had a growing need for an EDI solution, and Triangle needed to find a suitable partner who could provide this kind of integration, among others.
"One day, our client 3INA asked for an EDI solution. We needed to face it. So, we started researching and evaluating several options. Golden EDI stood out to us because of the product’s capabilities and because they, like us, are a growing company that focuses mostly on Business Central," Noemí Forton.
After a thorough evaluation of 3-4 potential partners, Triangle found Golden EDI to be the best match.
"Their solutions were both complex enough to handle our needs and simple enough to implement smoothly, and we saw that they could benefit many of our customers" Noemí Forton.
The experience of working with Golden EDI
Montse Agis, Project Manager at Triangle, was responsible for the implementation of Golden EDI with Neovital, another joint customer.
Montse worked closely with Application Consultants at Golden EDI, during the process and had a positive experience.
“The experience was amazing. They were efficient, helpful, and kind. Communication was clear and consistent, and they were always available to offer tips and guidance,” says Montse Agis.
Juanma Roca, Triangle’s Marketing Manager, tunes in adding “The process was easy and clear. Expectations were set, and information was provided quickly. Everything flowed smoothly."
Communication and trust – building blocks of the successful partnership
One of the key factors of the partner success between Golden EDI and Triangle is the shared approach to communication and collaboration, prioritizing transparency, availability, and honest communication.
“Communication is key. You need to be transparent – if something can or cannot be done, it's important to communicate that clearly. This builds trust. With Golden EDI, there is always trust. We are on the same page, understanding priorities the same way. It feels like we’re speaking the same language," Noemí Forton.
“Communication is most important in any successful partnership. With Triangle, we have built strong communication grounds where both teams are aligned. Our mutual understanding makes projects run smoothly, and our customers get the results they need,” Mats Persson, CEO at Golden EDI.
More success on the horizon
The future of the partnership between Golden EDI and Triangle looks bright. With several new projects in the pipeline, Triangle is confident that Golden EDI will continue to play an important role in helping their existing customers with new solutions.
"Existing customers are now asking for more advanced solutions. We’ve been discussing extended versions of the Golden EDI platform with Golden EDI’s consultants, and it’s exciting to see how these solutions could benefit many of our customers," Noemí Forton.
The result of values and goals being aligned
Ultimately, the partner success goes beyond just a product exchange. It's about working with people who share values and goals.
"As much as we evaluate the product, we need to evaluate the people we work with. The feeling should be mutual. Golden EDI’s product is great, but the team is even greater. We enjoy every aspect of working with them," Noemí summarizes.
“From the very start, we felt a strong connection with Triangle. Their deep focus on Business Central and commitment to customer success matched with our vision. Together, we have been able to deliver efficient and flexible solutions to customers like 3INA and Neovital,” Mats Persson, CEO at Golden EDI.
Thanks to this strong partnership, Triangle has gained the confidence to tackle complex integration projects, knowing that they have a reliable partner in Golden EDI.
"When everything is easy, it’s a success. And with Golden EDI, it has always been smooth. We’re confident to take on more projects together now, without hesitation," Noemí Forton.
